This is an age of instant gratification. For the last twenty years we have bred a ‘must have it all now’ culture that is obsessed with celebrity and living for the ‘likes’. Within this horrifying modernity we need to change our mind-set over what we wear and one of the obstacles is in challenging the stigma that still exists over pre-worn clothing.
This throwaway, ‘wear once’ idea impacts our fragile planet instantly. However quality clothing is inherently sustainable, it not only lasts much longer in the first place but can also be reused or recycled. And vintage items will tend to be from a time when things were made with a little more longevity in mind. Therefore by its very nature it is both better quality and more sustainable.
Buying something labelled vintage says something more than just ‘I enjoy unique and different styles of clothing’. It is more than a move that says I choose quality. It is shunning this bullshit modernity, a kick to the face of high street capitalism, a huge fuck you to the fast fashion. Vintage and upcycling is the most obvious retort to both fast fashion and expensive designer brands. Hell in this day and age it’s practically a political statement.
Similar to human beings, vintage items may show signs of wear or use. I call this character. In choosing vintage you are giving new life to a piece of clothing that has previously been discarded. Think about that for a moment. Your favourite pair of jeans or jacket was, most likely, going in the bin; on its way to landfill. Not only are you saving resources on new clothing but stopping potentially damaging items becoming unnecessary landfill. A quick search tells me polyester can take up to 200 years to decompose. Glad I only wore that shirt once then so the petroleum it’s made from can get back in the ground sooner.
And this is where we come in. A shirt, well-made originally, well-worn maybe, well-loved likely but no longer required by its owner makes it way to our hands where it is re-invigorated back to life. It becomes vintage, not forgotten. Art not trash. Bespoke and original, the opposite of fast fashion, this is eco-fashion, creating a more conscious consumer. Custom made, one of a kind, you get the idea.
Keep using what the planet has already given us.
Rewild your wardrobe.
Currently listening to: Wolves Chase the Light by Elegiac